Ten Free SEO Tools Every SEO Professional must use.

Hello SEO lovers!  There would be many SEO professionals who may already be using these tools. But I thought to cover them as they are a must for every SEO by SEO Expert.

1. SEO Quake: Seoquake is a powerful tool for Mozilla Firefox and for Internet Explorer, aimed at helping web masters who deal with search engine optimization and internet promotion of web sites. Seoquake allows user to obtain and investigate many important SEO parameters of the internet project under study on the fly.

1. SEO for Firefox: SEO for Firefox pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape of a market directly in the search results.
2. Rank Checker: The Firefox Rank Checker extension allows you to easily check your website rankings in Google (US and international), Yahoo, and Microsoft Live search.
3. Link Analysis by Joost: Link data in Google Webmaster Tools, Yahoo! Site Explorer and Microsoft’s Webmaster Portal is pretty static, they give you the pages a site has links on, and let you do all the analysis with other tools. That sucks if you want to do a quick analysis of a site, or want to get a quick overview of inbound anchor texts for a site.
4. Link Diagnosis: This tool is the best at representing information offering the wide variety of sorting options based on link type (nofollow, missing, good), link anchor text, PageRank, page internal+external links.
5. Google Adwords Keyword Tool: This tool not only shows the keywords and it’s count that month, it also shows it’s trend, estimated ad position in per click, average cpc, competition, and the month it’s highest volume occurred.
6. C-Class Checker: This free Class C Checker tool allows you to check if some sites are hosted on the same Class C IP Range.
7. LinkHounds Yahoo Backlink Information: Sorts results based on the IP address, thus showing only unique IP/domain backlinks.
8. Domain Backlinks Checker: The tool offers the information in a very convenient way linking to each page from the certain domain where the backlink was found.
9. Hub Finder: Hub Finder is web based software which looks for hub pages using the Yahoo! API. It allows you to find sites which link to common resources that you manually enter, or resources that rank well in Yahoo! for a specific term.

Source :- Blog.v7n.com

ON-PAGE OPTIMIZATION TIPS

1. Avoid the following things which can get you in trouble with search engines:
   - Don't use hidden text or hidden links.
   - Don't employ cloaking or lightning fast java redirects.
   - Don't load up your pages with irrelevant words.
   - Don't create multiple pages, sub-domains, or domains with substantially duplicate content.
2. Did you know that every page of your website stands on its own?
   Every page should have a unique title, description, and keyword tag. The description tag should describe ONLY that page. The keyword tag should include keywords for just that page. Include 5-6 keywords, including the main keyword phrase and synonyms of that keyword phrase.
   Don't make the mistake of including every keyword that could possibly describe what your site is about in your keyword tag. Make your keyword meta tag specific for each page.
   The keyword tag holds very little importance anyway, but be sure to make it page specific. FOCUS!
3. Do you have a site map on your website?
   In Google's Terms of Service, they suggest that you use a site map, so set one up immediately! There are many excellent programs that will create site maps for you. Put a link to your site map on every single page of your site, and link to your other pages using link text that describes those pages. This link building service includes Google Sitemap Generator Setup.
   
4. Stay away from “little” keywords.
   When you’re looking for terms to optimize for, especially primary key phrases, it is generally a good idea to stay away from “little” keywords, such as the, and, or, for, etc. Always use long tail keywords. 
5. Does keyword in domain name make sense?People often seem to ask how important it is to include keywords that they want to rank for in their domain name. The answer is that it’s not essential, but it helps a lot.
6. Make title from 3 to 9 words!Page title elements are normally 3-9 words (60-80 characters) maximum in length, no fluff, straight and to the point. This is what shows up in most search engine results as a link back to your page. Make sure your Page Title Element(title tag) is relevant to the content on the page.
7. Describe your site in META!The META description tag usually consists of 25 to 30 words or less using no more than 160 to 180 characters total (including spaces). The META description also shows up in many search engine results as a summary of your site.
   
   Make sure your META Description Tag is relevant to the content on the page.
8. Insert keywords in META tag.For those search engines that are META enabled, the META keywords tag used to be one of the most important areas after the page title and page description. It has been abused by both marketers and consumers alike that there is very little weight given to the META keywords tag.
   
   Don't fret over your META keywords tag. Utilize keywords and keyword phrases from your title element, META description tag, heading tag and first one or two paragraphs of visible content. Try to limit it to 15 to 20 words if possible.
9. Don't forget about heading tag.At least one heading tag <h1> should appear at the top of your page and be well written using prime keywords and keyword phrases. You can use CSS to control the appearance of the heading tags
10. Do you know what is Alt?Alt text is the line of text you see pop up  when you place your cursor over an image. It also displays a text representation of the image when the user has images turned off in their browser (this is the intended behavior). It is highly recommended that you utilize this area as it is required under accessibility laws and, is indexed by the search engines.
11. Alt in Internet Explorer is different than in other browsers.Internet Explorer (IE) will display alt text when you hover your cursor over an element that utilizes the alt attribute. This is incorrect behavior as the alt text is designed to be displayed when the user has their images turned off while browsing. Other browsers such as Opera and Mozilla will not display the alt text on hover.
12. Traits of Alt.The alt attribute should not to be stuffed with keywords or phrases. The alt text should mirror the content of the image. If it is a graphic header, then your alt attribute should mirror the text in the graphic header.Alternative text values should not exceed 80 characters in length. If more than 70-80 characters are required one should use the longdesc attribute as an alternative to alt text.
    Make sure your Alt Attribute is relevant to the content for that image.
13. Avoid graphic links.
    Many web sites utilize graphic representations of links. These are visually appealing, but the text in the image cannot be indexed by the spiders.
14. Content is King.Content (visible copy) weighs heavily and is considered one of the primary areas of search engine optimization and marketing.Your content should be written in a way that grabs the users attention, while utilizing your targeted keywords and keyword phrases. There is a method to placement of the keywords and keyword phrases that will help your web site gain better placement in the search engines. Balance is essential and creating that balance takes knowledge and experience.
15. Add content regularly
    You should make it your goal to add at least one new page of content daily if possible. If not, then once a week is acceptable. You want to keep your website content fresh and give your visitors something to come back for on their next visit. Stale website content may not perform as well as fresh website content.
    
    Utilize last modified dates on your pages so that visitors to your site know when the page was last modified and how fresh the content is.
16. Name files with keywords
    
    Instead of naming your file pagename.asp, you would name it keyword-phrase.asp or page-name.asp. Always use hyphens (-) to separate the words in your file names, use all lower case for file naming, this includes images too.
17. Name directories appropriately
    Be descriptive with naming directories. Don't get carried away, but make sure at least one keyword or keyword phrase appears in the directory name. Don't forget to use hyphens (-) to separate the words.
18. Don't stuff keywords in title
    Don't stuff a bunch of keywords in your title separated by commas. It is one of the most unprofessional practices and it doesn't work real well for scan friendliness.
19. Define which products have the highest profit margin?A product that is less searched but has a higher profit margin would be easier to obtain a search engine ranking and would yield higher revenues.
20. Use only one < H1 > tag per page, and use your keyword phrase in the tag.Use it toward the top of the page. Make sure it captures your visitors' attention as soon as they land on your site. Also, make sure your first paragraph or the first words you use are interesting and designed to hold your visitors' attention. If you don't grab their attention and HOLD IT in the very beginning, they'll hit the back button and go back to the search results . . . it's as simple as that.
21. Another tip on freshening up some of your Title Tags.
    Think about this. Turn some of your titles into a question. Asking a question is a great attention getter.
    - Where on earth would you go if you had your pilot license?
    - What would you do if your career was terminated?
    - When should you submit your web pages?
    By asking a question, you create more response because it makes the reader think.
22. Did you know that there is some relevancy advantage in larger sites at the point that you begin to have around 100 pages or more indexed?
    Something seems to happen around the 100 page mark. Remember to focus on building quality content of genuine value to your readers.
23. How fast do your pages load?
    Did you know that if your page loads too slowly, you could be deterring some search engine robots from crawling your website? Try and ensure your page loads within under 30 seconds (or even faster.) If your graphics are too bulky, check out a service called http://www.optiview.com to accelerate your page loading speed.
24. Prominence is best described as how close to the beginning of a specific area in which the keyword appears.
    A keyword or keyword phrase that appears closer to the top of the page or area may often be considered mildly more relevant.
25. Next time you are working on an important sales letter, remember to spend at least 50% of your time working on that all important headline text.
    This includes both the Title Tag and your main < H1 > Header on the page. Little changes to Heading text can make huge impacts with a little thought.
    Here is a variety of free validators you can use to check your CSS Style Sheets or HTML Validation or several other unique free tools from the W3.org. http://www.w3.org/QA/Tools/
26. How compelling are your Meta descriptions?- Do you remember to use your important keyword phrase in the description?
    - Are you taking time to write unique descriptions for each of your pages?
    - How about a call to action? Do you remember to include good calls to action in your description? Use these tips to be seo expert. 
    
    Use this Dofollow bookmarking directory to bookmark your link.

Direct Source : Seo4experts.com

Google Penguin Update: How to Create Natural Looking Backlink Profiles

How to create a natural looking back link profile after the Google Penguin update? Google has changed the game again in the SEO services industry. The penguin update was intended to fight web spammers who use shady techniques to rank websites.

April was a big month in terms of algorithmic updates for Google. First, they adjusted their algorithm again in early April, targeting sites with excessiveonpage optimization (high keyword density, keyword stuffing, etc). Just a few days later, a new algorithm tweak went live targeting offsite factors (backlinks, social indicators, etc.) which meant a lot of sites were either deindex or penalized.

This new tweak, code-named Penguin has generated a huge buzz among SEOs and bloggers because a lot of legit websites were affected. Even quality sites were punished by Google Penguin update, and a lot of webmasters have complained about the inconsistency of the latest algorithmic adjustment. If you were affected, and you feel you shouldn’t have, Google has opened a web form where you can request a manual check of your website.

Create a natural looking backlink profile

• Create quality content. If you start building links but your content can’t back up your strategy, you’re likely going blind in terms of SEO. Think of your websites as a long term business and deliver good and useful content for your visitors. If your content provides value, you’ll gain natural links from other sites and no algorithm can beat that. It takes time and effort, but it’s well worth.
• Use varied anchor text in your links. A natural link profile contains backlinks from other persons who think your content is share worthy. Many of those persons are not webmasters, so probably they don’t even know what an anchor text is. People tend to link other websites using the URL itself. Try to build links with anchors likemysite.com, www.mysite.com, MY SITE.com, visit my site. com,HTTP SITE.COM, etc.
• Use long-tails as anchor text. A natural looking links profile have variations of the main keyword. For instance, if your site is about dogs use more specific anchors, for example: dog news, dog pics online,great dog training website, dog friendly blog. Remember: people will link to your site because of your content and that’s why you’ll have to use long-tails as anchor text.
• Not all links are text links. You can use an image as a link too, and any SEOs overlook this. If you want to increase the relevancy of your image links, use a keyword rich alt tag. For example: <a href="mysite.com" title="my keyword"><img src="mykeyword.gif" alt="my keyword" width="100" height="100" />
• Mix dofollow and nofollow links. I’ve read countless times how people disregard link building opportunities just because those links are nofollow and thus (according to their theories), that link is not worth buying. PageRank is not all you need. Relevancy, authority and quality are things I look for and PageRank is not that important for me. I’d rather get a Wikipedia link, which is no follow, and not a dofollow crap profile from an untrusted website. You can also consult an SEO expert for detailed information.

Be part of the winners

We can go on trying to find patterns in natural looking backlink profiles but Google’s algorithm is too complex; instead, try to emulate what the winners are doing in your niche. Use tools like Majestic SEO or ahrefs and analyze the anchor distribution of the top sites. Analyze how many links they are building, what anchors are they using, etc.

I hope you can get some ideas from this post; build a natural backlinks profile, and remember this: nothing can beat the experience. If you really want to learn what works like and what doesn’t, test and make your own conclusions.

Source: Quickonlinetips.com

What is search engine optimization

SEO stands for Search Engine Optimization.

It is a process of optimizing the web pages in the search engine. It is a collected of rules and techniques in driving more traffic from the search engines. In this SEO tutorial we will go through different types of optimizing techniques like ONPage Optimization and OFFPage Optimization.

SEO is a part of Internet Marketing. It is categorized into several types. Like SEO(Search Engine Optimization), SEM(Search Engine Marketing), SMM(Social Media Marketing), Affliate Marketing, etc..

Of all the above SEO is the cost effective method of increasing the popularity of the webpage. This is the process of optimizing the web pages search engine friendly. That means when we search the query in the search engine We make our web page to be listed in the top of the all the search results. We optimize it for the selected keywords. So that whenever a selected query search or keyword search is done our web page should be listed in the top 10 results. SEO is the legal process of optimizing the web page. This is done using OnPage and OffPage Optimization techniques. In other way we can say that we follow the Google search engine rules to optimize it in the google search engine.

Google is the top search engine. If we are able to optimize it in the google then our webpage will automatically optimized in all other search engine. Google follows the strict rules in showing the SERP results(query search results).

Since the Google is the top Search Engine we concentrate on optimizing in the google search engine.

How Search Engine Works:

Simply we can say Search Engines stores(indexing) all the webpages in its database. And it displays the webpages links in the search engine results page(SERP) when a related query search is done.

After creating the website we submit it to the Search Engines like Google, Yahoo, MSN, etc. The URL's are stored in URL Server and it send the URL list to the Crawler(Google bot, Spider Viewer). Crawler crawls(downloads) the webpages. The downloaded pages are send to the repository and then to the indexer. The Indexer calculates the Page Rank and stores them in an order based on keyword and page rank. When we search for the particular query(keyword) the search engine retrieves the webpages which are related to the query search that has done by the user and displays them in the search engine results page based on the order of the page rank.

The search engines follows different algorithms for crawling, indexing, processing, page rank calculation and retrieving.

Search engines can understand only text which is written in the web page. It cannot understand the Images, Flash, Animations, Frames, Javascript content etc.

The search engine revisits the webpages for every 15days by default. If frequently the website is updated then it will visit our webpage frequently.
For example: Search Engine crawls the News Portals frequently for every few hours because they are frequently updated for every 1 or 2 hours.

Source: www.quickheed.com